This course provides practical strategies on how to reach, build, and grow product, brand and content within the current and emerging technologies landscape.
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This course provides practical strategies on how to reach, build, and grow product, brand and content within the current and emerging technologies landscape. Students will learn how to build a plan that will gain audience and influence while how to leverage data to better inform and optimize along the way.
• Audience-overview on how consumers are evolving their decisions through digital and how to build influence with them.
• Content-how content formats have evolved and creative approaches with the technology.
• Distribution-how digital provides a source for larger distribution of content and defining models to expand your reach.
• Brand-develop smart strategies to create brand experiences online.
• Measurement & ROI -how to define success through measurement tools. Swimwear using Photoshop and Illustrator
Mindy has held senior positions in entertainment and media with a focus on general management, marketing, and digital roles. Her expertise in digital strategy and youth media have been core to her career. She has led critical launches on both a product side and franchise side for a number of new and culture-defining initiatives.