This course provides practical strategies on how to reach, build, and grow product, brand and content within the current and emerging technologies landscape.
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10 Hours
Enrollment closed
Course Description
This course provides practical strategies on how to reach, build, and grow product, brand and content within the current and emerging technologies landscape. Students will learn how to build a plan that will gain audience and influence while how to leverage data to better inform and optimize along the way.
Course Outline
• Audience-overview on how consumers are evolving their decisions through digital and how to build influence with them.
• Content-how content formats have evolved and creative approaches with the technology.
• Distribution-how digital provides a source for larger distribution of content and defining models to expand your reach.
• Brand-develop smart strategies to create brand experiences online.
• Measurement & ROI -how to define success through measurement tools. Swimwear using Photoshop and Illustrator
Mindy has held senior positions in entertainment and media with a focus on general management, marketing, and digital roles. Her expertise in digital strategy and youth media have been core to her career. She has led critical launches on both a product side and franchise side for a number of new and culture-defining initiatives.